As a chosen candidate of the D&AD Creative Comeback Program, I am grateful I was allowed to create and concept an ad campaign for Smirnoff’s 21 Diamonds Sweepstakes. I was responsible for concepting the idea, designs, and social media campaign and OOH Activations seen below.

Brief: Smirnoff is inviting all those who desire infamy, mischief and hidden gems to the heist of a lifetime. There are 21 diamonds concealed across the UK in Limited Edition Bottles and the only way to score one is to get your hands on it first. It’s time to awaken your inner rebel, step back into the shadows and find out if you have what it takes to pull it off